About the role:
The Consumer Marketing Engagement Manager plays a very important and strategic role at Included Health. This person is responsible for driving account activation and member utilization of our world class healthcare product. This role is a perfect fit for someone who has a breadth of diverse marketing channel expertise -- who is a natural collaborator with strong EQ -- and who is results driven. This role is both innovative in needing to think about new ideas and ways to engage our members while also thinking about how we scale our tools and resources to be operationally effective. You’ll be responsible for driving member-facing marketing initiatives with large market accounts, including driving brand awareness, growing account registration, and increasing first time use of Included Health's products and services. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.
You’ll serve as a Consumer Marketing lead for your large market accounts. At your accounts, you’ll drive the agenda for understanding the target audience, conducting a historical look back to measure campaign effectiveness, and develop strategic communications plans in partnership with our Account Managers. You’ll present at meetings to sell-in campaign ideas, lead creative development, and report out campaign performance. You’ll be responsible for driving utilization at your large market accounts.
Background on the consumer marketing team:
We’re a lean, fast-paced Consumer Marketing team working hard to develop effective marketing strategies that tie to member needs and are proven to drive member engagement. Our goal as a team is to ensure that millions of eligible members are aware of, register for, and use Included Health's product services for a better, more personalized, healthcare experience.
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About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at
includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
