We are looking for a Regional Head of Marketing to lead our local marketing strategy and initiatives for one of three country clusters in Europe. This role will not only oversee the local marketing strategy and execution in all respective markets, but will also professionally challenge and guide the local marketing teams to develop the most efficient, creative and successful marketing activities. This role requires a strong professional marketing background, outstanding communication skills and the ability to drive cross country collaboration and knowledge transfer.
The role:
- Full Marketing accountability for a country cluster consisting of 3-4 markets
- Manage, guide and support a team of 3-4 Heads of Marketing
- Accountable for delivering on local and cluster business targets, through outstanding local brand activations, local brand content and tactical 360 brand campaigns
- Supporting the central Digital Marketing and the central Brand teams in delivering high quality and high impact acquisition, retention and brand campaigns
- Adapting central campaigns based on local specificities and needs to ensure local marketing impact
- Closely align central marketing strategy with the Director of Marketing Operations and the central Marketing Leadership team and communicate and drive the strategy locally
- Drive the cross-market collaboration and knowledge transfer within the market cluster and together with the other Regional Heads of Marketing
- Work closely with other central stakeholders such as Brand, Marketplace Performance, Data and Lifecycle Marketing, as well as with other cluster responsible functions and leads such as Regional General Managers, Digital Marketing, CRM, Marketplace Performance, PR and Marketing intelligence
- Partner closely with central Marketplace Performance and Data teams to track and measure all marketing activities and to make recommendations for future improvements and optimisation
- Align local budget planning and allocation closely with central Marketplace Performance team
- Develop and define annual and quarterly brand, acquisition and retention goals for all respective cluster markets
- Ensure an efficient usage of local marketing budgets across all markets in the respective cluster
- Be the voice of the markets in strategic discussions and bring customer insight to the forefront of daily operations so as to strengthen our go-to-market and brand communications
Our requirements:
- 10+ years experience in Marketing, including 5 + years in a leadership position
- Exceptional communication skills and stakeholder management
- Advanced marketing skills
- Strong interpersonal skills
- Strong team player and communicator
- Self-starter. Takes the initiative. Focused on solving problems and challenging the status quo
- Focused on driving & improving performance
- Fluency in English, other (european) languages is a strong plus
Diversity & Inclusion
At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.
Move like you
At FREE NOW we have colleagues from over 65 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month.
Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidized gym membership. Bigger plans? Take a sabbatical leave and get out there!
Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.
Need a lift? Check out our language classes and internal peer-to-peer trainings.
More Benefits? ???? Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, referral program, kudos, and many more!
About FREE NOW
FREE NOW is Europe’s leading multi-mobility platform backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing.
It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America.
FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 1,900 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.
