UK CRM Marketing Manager at Etsy

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UK CRM Marketing Manager

Etsy

| 2023-12-12

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Job details
Company overview

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect entrepreneurs with buyers around the world. Etsy, Inc.'s 'house of brands' portfolio has expanded to now include four individually distinct ecommerce brands -- Etsy, fashion resale marketplace Depop, musical instrument marketplace Reverb, and Brazil-based handmade goods marketplace Elo7. As an Etsy employee, you'll tackle unique problems alongside talented coworkers committed to Keeping Commerce Human. We're large enough that you'll focus on meaningful, complex challenges, but small enough that you can make a rewarding impact.

Job Description

Etsy’s CRM team is responsible for the strategy, roadmap, data integration, production, deployment, and analysis of marketing campaigns. These campaigns help more than 40 million buyers worldwide find and purchase the perfect item on Etsy and provide over 6 million sellers with the support they need to continue to grow their business on Etsy.

Are you passionate about a great customer experience and are you keen on contributing to a lasting impact? We are looking for a local CRM Retention Marketing Manager to join our CRM team to develop and implement effective retention strategy and tactics to help drive growth in the UK. As a Retention Marketing Manager, you will build personalised customer experiences through CRM channels with an opportunity to innovate with predictive intelligence and robust automation tooling.

This is a full-time position reporting to the Senior Retention Marketing Manager. We are considering remote applicants based in the UK for this position. While remote applicants are welcome to apply, the expectation is that in-person presence in London may eventually be required on certain days, so willingness to travel to our London office from time to time is a must. Learn more about our flexible work modes and vaccination policy here.

About The Role

In this role you will:

Be responsible for implementing, driving and optimising our local CRM strategy & roadmap including delivering prioritised projects, experiments, and campaigns that contribute to our CRM vision and framework and Etsy’s long-term company strategy.
Co-create channel strategies (including developing our experimentation roadmap, defining target audiences, contact frequency, and automation requirements, to meet market-specific growth goals) in collaboration with partner teams such as Database Marketing, Martech, Marketing Analytics, Strategic Marketing, International Product, Translations team, Brand team, Legal, etc. Regularly communicate and coordinate status updates, launch confirmations, ETAs, and blockers.
Lead marketing automation process for key initiatives from start to finish including brief writing, drafting CRM technical enablement requirements, audience segmentation and building, email and journey building, launching and post-launch analysis.
Stay up to date with the latest CRM insights (e.g. digital marketing trends and standard methodologies applicable to the UK market) and bring CRM wisdom to every discussion, where teammates can rely on your expertise and insights to implement opportunities.
Analyze and deliver weekly, monthly, quarterly, and annual analytics and performance reporting including distilling numbers into channel insights and market trends to improve upcoming roadmap.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

About you:

5+ years of proven success in a CRM role in fast-paced businesses, preferable ecommerce or marketplace with UK market exposure.
You are agile to adapt to evolving business needs and excel at spotting opportunities to achieve long term goals. This includes defining, evaluating and prioritising them. You are also efficient as well as effective in bringing ideas to life as experiments.
You are a subject-matter expert in implementing automated triggers and personalising marketing campaigns that deliver a world-class user experience in Marketing Automation Platforms. You have previously built sophisticated personalised multi-channel marketing strategies as well as experimentation roadmaps. Braze experience is preferred. Highly skilled with HTML and CSS is required. Liquid template language scripting strongly preferred.
You have an outstanding attention to detail, are organised with excellent time management, communicate effectively with a broad set of partners and are intrinsically motivated to drive performance.
You operate with integrity, confidence, and compassion. You are skilled at collaborating with members across the organization and can efficiently navigate and effectively connect with a wide spectrum of partners to deliver on plans. You lead with optimism, empathy, and embrace differences.
Strong analytical and numerical proficiency and make decisions grounded in insights coupled with a strong understanding of the customer experience. You are strong in transforming customer data and insights into useful knowledge. Hands-on experience with SQL, data visualization tools and have DIKW pyramid understanding. Looker knowledge preferred.
Deeply familiar with local and global policies such as CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards.
A trust in and commitment to Etsy’s vision, mission and values.

Additional Information

What's Next

If you're interested in joining the team at Etsy, please send a cover letter and resume telling us why you'd be right for the position. As you've hopefully seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So write to us and tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska. For candidates who will work remotely from Colorado, visit this link for information related to Colorado's Equal Pay for Equal Work Act.

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