Marketing Operations Manager
Who We are
Electric is on a mission to simplify IT for small businesses everywhere. In the US alone, 99% of companies are small businesses, and we have a huge opportunity to impact how they run by providing a solution that makes managing IT easy (even if you’re not an IT expert)! We do that for almost 1,000 small businesses and over 55,000 users with IT Management Software that makes technical things like device management, application provisioning, cybersecurity policies, employee onboarding, and compliance reporting easy to manage and improve.
Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and of our mission to simplify IT.
If you want to bring your skills to a highly collaborative team and are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to small businesses across the U.S., read on.
Overview
We are seeking a Marketing Operations Manager to join the Revenue Operations team at Electric. The primary responsibility of this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure, and data management. This role works in close partnership with multiple teams across Marketing, Sales, Revenue Operations, Customer Experience, Product, and Finance.
What you’ll do
- Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the buying journey across campaigns and channels
- Provide insights to the Demand Gen team on campaign performance through a range of metrics and dashboards to help drive pipeline and revenue growth
- Manage technical aspects of key marketing systems (Marketo, Bizible, and Leandata) used to generate, distribute, and report on leads
- Work in the marketing automation system (Marketo), including management of assets, integrations, tracking, and reporting.
- Create a marketing database strategy to support general health and growth in various market segments
- Establish and maintain scalable processes that ensure best practices in campaign and lead management
- Optimize the marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns; this could include evaluating new marketing technologies and add-on applications
- Monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals
Who you are
- 3+ years of marketing automation or operations experience
- In-depth experience with building and scaling in a Marketing Automation (Marketo-certified a plus) and CRM (Salesforce)
- Experience in the strategy, design, and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing, and SLAs
- Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights.
- Self-starter and quick learner with the ability to work independently
- Flexible, agile, and adaptable; used to wearing multiple-hats
- Ability to navigate ambiguity, prioritize and manage multiple projects
- Experienced working in a fast pace environment
Excited about the opportunity, but worried you don’t meet all the requirements? We recognize that people with marginalized identities are less likely to apply to jobs where they don’t meet every single qualification. We encourage you to apply anyway, and give us both the chance to find out if you’re the right candidate for this or other roles!
Read about working at Electric here and meet our leadership team!
We offer a range of benefits that include:
- Flexible and generous PTO
- Mental Wellness Days
- Volunteer Days
- Medical, Vision, Dental, and Orthadontia Coverage
- 401k
- ESOP (Employee Stock Option Program)
- Kindbody Membership for Family Planning
- Pre-taxed Commuter Benefits
- Generous Parental Leave
- Paid medical, family, and military leave
- Short and Long Term Disability
- Employee Assistance Programs
- Life Insurance funded by Electric
- Training and career growth
- Awesome team building events!
Where?
We are headquartered in NYC, with an office in Denton, TX and remote locations across 27 states. Our largest markets outside of the Tri-State area and Dallas-Fort Worth area are San Diego, Denver, Raleigh. We embrace a hybrid culture and offer opportunities throughout the year for folks to get together in regional markets or at HQ. With a widely distributed team, we are used to working remotely across different time zones.
See below to see if you are eligible to work within the 27 states we hire in: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.
Standard Working Hours: 9:00AM -6:00PM ET
We are an equal opportunity employer.
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.
We are committed to creating a diverse and inclusive work environment. Electric does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.
Accommodations
Electric is committed to providing access, equal opportunities, and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation as part of the recruitment process, please contact: TA@electric.ai.
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