About Earnin:
Earnin is a community-supported financial platform with a suite of tools that let people take control of their financial future. Earnin started out by solving one of the greatest – and least discussed – inequities in the American financial system: the practice of employers paying workers bi-weekly. Earnin's core product, Cash Out, allows people to access the pay they've already earned. There are no loans or hidden costs. People pay what they choose. Other products include: Balance Shield, which helps prevent overdrafts, a financial calendar that helps people budget and schedule payments, and Tip Yourself - a revolutionary free social savings app.
Funding: Series C, current funding partners include Andreessen Horowitz, DST, Matrix Partners, Ribbit Capital, Felicis Ventures and March Capital.
Join us and help build a new financial system focused on fairness and people’s needs.
You can help make a difference!
Position Summary:
We are looking for a performance marketing leader who knows how to get the value of Earnin into the hands of millions of potential customers. As VP of Performance Marketing, you will build and lead a world-class team of growth marketers, responsible for online acquisition across all media channels. Partnering closely with product, brand, and the broader marketing team, you will be responsible for helping Earnin dramatically increase the number of customers we support. The ideal candidate is a passionate, organized, and strategic forward-thinking leader with a proven track record of scaling to $100M+ in revenue. We are seeking people who are driven by collaborative and creative thinking and who are passionate about sharing simple and innovative products that customers love.
What You'll Do:
- Maintain executive accountability for all marketing channels, including paid search, ASO, influencer, SEO, paid & organic social, retargeting, affiliate marketing, lifecycle marketing in Braze, as well as analytics and insights influencing these channels.
- Work hand in hand with the CMO, Product, and Engineering to set and execute the roadmap & OKRs for Earnin’s short and long-term growth marketing plans.
- Recruit and lead a team of growth marketing professionals across content, partnerships, paid media, SEO, and other disciplines as you see fit.
- Own the growth marketing experimentation process, beginning with leading collaborative ideation sessions and then prioritizing these ideas by cost, impact, and confidence.
- Ensure optimal impact & learning from growth marketing experiments by setting the standard for and then maintaining organized playbooks, automated systems, and dashboards.
- Build & continuously iterate on a best-in-class lifecycle marketing user journey for Earnin users.
- Lead the rollout and monetization of Earnin’s new financial products and services.
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team, other departments, and the Board of Directors on the company’s growth marketing.
- Serve as a GM for growth marketing, being accountable for maximizing contribution margin growth and customer lifetime value for all Earnin products and services.
- Bring an agile approach to your role; you will be data-driven, ruthlessly quantifying and prioritizing high-value projects, seeking to deliver value quickly, leverage measurement and testing to optimize and scale successful programs.
- Optimize the full-funnel experience constantly looking for ways to iterate, test, and improve the customer experience and return on marketing investment.
- Be a catalyst for company-wide growth, inspiring and enabling the broad marketing team to fully realize the potential of all prospects and customers across our expanding portfolio of solutions.
- Partner with our product, sales, communication, and brand teams to drive the business; leading the team in monitoring and optimizing daily/weekly/monthly progress on performance against plan.
- Work with the cross-functional business teams (Product, Service, Sales, Ops, Legal, Compliance, etc ) to identify and enable our growth marketing strategies.
- Analyze data to monitor sales performance and uncover areas for improvements, collaborating with sales and product, and reporting to marketing and leadership teams
- Provide direction to engineering and product teams to design, build and implement high margin growth programs
What We're Looking For:
- Passion for Earnin’s mission
- 10 + years of demand generation and digital marketing, directly managing a significant marketing budget
- You are first and foremost a consumer-driven marketer. You have a deep, empathic understanding of consumers, their needs, and how to shape and leverage a differentiated positioning strategy to drive high-value, sustainable growth initiatives.
- You have demonstrated success at a DTC or e-commerce business across many of the core functional areas the growth marketing team will be leading Strong preference is given to candidates with dedicated mobile app growth and/or Fintech experience.
- You are obsessed with data. You separate signals from noise, know where to focus, how to extract insights from data, and use those insights to scale our marketing efforts.
- You have hands-on experience working collaboratively with product counterparts to develop growth programs leading to breakthrough growth.
- You have demonstrated fluency in multiple channels and ad types (Facebook/Instagram, Pinterest, TV/OTT, Direct Mail, Partnerships, SEM, SEO, Affiliates, etc.) and can show how you used these channels to drive profitable growth
- Exceptional experience leading highly analytical Growth or Marketing teams.
- The desire to be a world-class individual contributor at Earnin - while you will lead a team, you’re also not afraid to get your hands dirty.
- The ability and willingness to review all of the final work product that your team creates, with meticulous attention to detail & deep empathy for Earnin users.
- Excellent time management, analytical, organizational, and critical thinking skills
- A decisive and supportive leader. You lead by example, unwavering in your desire to accomplish goals and help those around you do the same.
