About Earnin:
Earnin is a community-supported financial platform with a suite of tools that let people take control of their financial future. Earnin started out by solving one of the greatest – and least discussed – inequities in the American financial system: the practice of employers paying workers bi-weekly. Earnin's core product, Cash Out, allows people to access the pay they've already earned. There are no loans or hidden costs. People pay what they choose. Other products include: Balance Shield, which helps prevent overdrafts, a financial calendar that helps people budget and schedule payments, and Tip Yourself - a revolutionary free social savings app.
Funding: Series C, current funding partners include Andreessen Horowitz, DST, Matrix Partners, Ribbit Capital, Felicis Ventures and March Capital.
Join us and help build a new financial system focused on fairness and people’s needs.
You can help make a difference!
Position Summary:
We are looking for an experienced Lifecycle Marketing Manager with hands-on experience executing mobile-first cross-channel marketing campaigns, inclusive of email and push notifications, focused on driving growth with an existing user base, retention, and winback. You’ll work with our analytics team to identify key cohorts and actionable insights and apply those learnings to the marketing campaigns you create. You will be given the autonomy to drive our day-to-day lifecycle marketing initiatives as we prepare for one of our biggest product launches in the company's history.
If you are highly inquisitive, detail-oriented, collaborative, and a self-starter, this might just be the right opportunity for you!
What You'll Do:
- Own the execution of the lifecycle marketing strategy, while monitoring performance for optimization opportunities
- Setup and deploy marketing campaigns and automated triggers within our CRM/marketing automation tool
- Work closely with analytics team to identify effective segmentation and actionable insights to drive growth, retention, and winback
- Create and execute A/B testing plans
- Work collaboratively with Product, Creative, and Analytics teams to bring our collective vision to life and ensure flawless execution
- Oversee communications tracker
- Identify, troubleshoot, and resolve roadblocks to enable successful execution
- Diligently QA marketing creative before it goes live
- Proactively bring new ideas to enhance the performance of the lifecycle marketing program
- This position reports to the Head of CRM
What We're Looking For:
- 5+ years of lifecycle marketing experience. Preferably in the finance/fintech/card marketing space
- Experience with CRM and marketing automation tools (e.g. SalesForce, Braze, Iterable, SendGrid, etc.). If you don’t have hands-on experience with these tools, you’re comfortable with learning new technologies and are excited by the opportunity to do so
- Executed lifecycle marketing initiatives based on consumer journeys
- Tangible results executing email and push notification campaigns
- Ability to generate insights from data observations and turn those insights into action
- Thrive operating collaboratively and independently
- Consumer-obsessed! You can’t stop learning about your audience and what makes them tick
- Comfortable hitting the ground running
