Responsible to set user experience objectives for new products and services in line with the business goals.
Require to collaborate with internal/external teams to finalize the scope of the project to ensure alignment to the user experience objectives
Need to construct detailed personas using the data gathered through user research in order to create context for the design
Ensure to conduct detailed competitor review to identify takeaways and avoid pitfalls in competitor designs
Require to map customer journeys to identify pain points and opportunities and design the information architecture and navigation in order to support the best user experience
Responsible to design concept creation, aligning to user flows, sketching, wire framing, and creating clickable prototypes in order to communicate the design with the stakeholder
Iterate designs according to user and stakeholder feedback to eliminate usability issues with the design
Require to execute visual design consistent with design and brand standards, user research and analytical insight to ensure the designed products are in line with the UX standard.
Accountable to present and defend designs and deliverables to stakeholders and top management to obtain sign off on the design
Responsible to perform user experience reviews of products and services using heuristic evaluation and usability check lists in order to identify usability issues
Require to conduct user experience testing on new products and ensure the user experience standard is met and conduct usability testing of products and services with staff proxies/external users and analyze results to identify usability issues
Responsible to identify key user characteristics and behaviors from user research in order to design the user journey for products and services
Need to identify strategic projects to improve team deliverables which would relate to the improvement of user experience of the Dialog products
Ensure proper collaboration of the team through ceremonies, creative space and engagement activities
Responsible to Develop and maintain a industry standard design process to guide design activities
Need to manage toolset and licenses to support design process
Require to develop a design system through creation of visual design assets for a framework-agnostic UI pattern library for both mobile and web
Responsible to support the internal UX Drive awareness campaign through info graphics/video and UX sessions in order to establish the UX culture within Dialog
Need to overlook other design members work and make sure the necessary quality and deadlines are met
Responsible to manage and resolve design conflicts among stakeholders
