Responsible for the role of Sales planning relevant to Enterprise (LE/SME/SOHO) Sales, to drive the business objectives for all products. Responsible for planning, implementation & performance tracking & evaluation of relevant plans. Responsible for setting targets and coordinating with the relevant regionals sales managers and aligning them with the company’s objectives.
- Taking a lead role in end-to-end tactical planning & execution (e.g. quarterly promos, other trade/sales promos) to complement sales performance, meet growth targets, expand market share etc
- Countering competitor activities/initiatives to maintain market leadership and growth momentum
- Target setting for all products & all Saless in the sales hierarchy and periodic tracking, reporting & evaluation of performance
- Responding to market changes – Sales and sales planning aligning to achieving company strategic objectives as formulated under company business plans
- Analysing of market/district potential for all products, analysing and maintenance of historical data/performance, gathering of market intelligence required for target setting
- Maintaining good communication with regional and District level internal stakeholders to ensure EPC has a good understanding about National Sales and using this intelligence for strategic and tactical planning.
- Develop regional/district target setting mechanisms by incorporating bottom-up and top down approach.
- Bottom up approach is based on district and market potential competition information product potential and external factors
