The SEO analyst responsible to maintain overall brand health of the company’s website by increased online visibility and generate desired return on investment.
Monitor important SEO metrics such as organic traffic, conversion rates, and times spent on pages, and apply knowledge to analyze the performance of campaigns; identify opportunities for improvement to achieve overall KPIs. Generate SEO reports to track key metrics and performance indicators.
Perform on-page and off-page SEO activities, including meta tag optimization, schema markup, mobile optimization, internal linking, image optimization, technical optimization and link building to improve a website's search engine visibility and organic rankings.
Develop and manage advertising campaigns on Google Ads and Meta Ads platforms, optimizing for maximum ROI and alignment with SEO strategies.
Monitor ad performance, adjust bids, and refine targeting based on analytical insights to improve campaign results.
Conduct keyword research to identify high-volume and relevant search terms. Optimize website content, including website pages, blog posts, and product descriptions, for targeted keywords.
Collaborate with content creators, web developers, and marketing teams to implement SEO strategies.
Conduct competitive analysis to benchmark performance against industry competitors, recommend SEO and social media optimization for campaigns, and identify opportunities for website improvement to enhance search engine visibility among competitors.
Optimize Dialog's presence on Google My Business. Claim and verify all of Dialog's outlets around the country, complete and optimize business information and improve its visibility in local search results, ultimately driving more traffic, leads, and sales.
Stay updated on the latest SEO trends, algorithm changes, and best practices. Assist in the development of SEO guidelines and best practices for internal teams.
