Product Manager - Prepaid Business

Vision and Strategy: Define and communicate the product vision, strategic importance, opportunities, and challenges. Develop strategies to convert non-users, introduce new product ranges, and expand market share. 

Product Development: Create new products for emerging segments and enhance product availability. Continuously evaluate and improve product performance and alignment with market needs. 

Marketing and Sales: Implement marketing campaigns, drive customer penetration, and improve loyalty. Use big data to tailor offerings and develop targeted sales and marketing strategies. 

Customer Management: Develop and manage loyalty programs, analyze customer behavior, and address churn. Implement strategies for customer retention and engagement. 

Project Management: Act as a product owner, coordinate projects, and ensure timely delivery. Prepare Business Requirement Documents, participate in agile practices like backlog grooming, and manage stakeholder communication. 

Partnerships and Expansion: Build and maintain partnerships, negotiate deals, and identify new sales channels. Develop micro-marketing strategies and regional plans for market expansion. 

Data and Analytics: Utilize data analysis for consumer insights and product performance. Implement frameworks like HEART and AARRR for performance measurement and continuous improvement. 

Innovation and Agile Practices: Lead digitization and innovation projects, operate with an agile mindset, and apply lean start-up methodologies. 

Collaboration and Training: Work with cross-functional teams, advise on product information, and train customers for feedback and workarounds. 

Monitoring and Reporting: Track project tasks, provide progress updates, and manage stakeholder expectations. Facilitate risk assessment and mitigation strategies.