Achieve targeted Revenue, EBITA, and ROI for SME Digitization initiatives through new customer acquisition, upselling, cross-selling, and optimizing products.
Launch scalable Digital Products and Services to maximize revenue potential in the SME segment.
Increase Average Revenue Per User (ARPU) for SMEs and specific industry segments (e.g., trading, manufacturing, services).
Develop efficient channels to accelerate SME digital transformation.
Identify new Digital product opportunities through analysis of existing client base.
Manage product lifecycle to ensure customer satisfaction among SMEs.
Execute digital product roadmaps to enhance business value.
Lead go-to-market strategy to meet customer needs and ensure effective product representation.
Provide insights for Annual business planning and enterprise Capex projects.
Utilize partnerships to negotiate favourable terms and onboard new partners.
Determine product pricing based on market research and cost analysis.
Collaborate with product owners, vendors, and corporate planning (CP) for new digital product development.
Tailor products to different market segments to enhance channel efficiency and customer experience.
Develop Channel Development Plan to drive SME Digitization.
Evaluate, negotiate, and onboard new channels for effective go-to-market strategy.
Enhance channel strategy with insights from Channel Trend analysis.
Strengthen existing channels to support customer digital transformation journey.
Coordinate with internal stakeholders for aligned approach to digital transformation (product owners, CP, customer experience teams, Sales).
