Responsible to develop the strategic plan for the Consumer Upsell Growth
Develop and execute a comprehensive and effective growth marketing strategy tailored to Prepaid and postpaid mobile business and this includes identifying target customer segments, channels, and messaging strategies.
Need to drive the development and establishment of world-class AI/ML-based automated platforms for upsell
Ensure to lead the engineering/IT, design, analytics, product management, operations, and marketing teams to design and execute growth initiatives and ensure cross-functional alignment and integration of growth strategies
Identify the different market segments and understand the aspirations, behaviour and dynamics of each such segment to deliver the best value to each segment.
Innovate GTM strategies & provide guidance to planning teams on promotions/GTM planning and execution
Ensure collaborate with the analytics team to provide growth dashboards and testing tools as services. Utilize data to drive insights and decision-making.
