Develop the strategic plan for the Consumer Retention / Churn Management , Winback and Growth
Develop and execute a comprehensive and effective growth marketing strategy tailored to reduce churn and increase winback of Prepaid and postpaid mobile business . This includes identifying target customer segments, channels, and messaging strategies.
Drive the development and establishment of world-class AI/ML-based automated platforms and prediction model for churn management . These platforms should leverage data-driven insights to deliver personalized customer experiences.
Cross-Functional Collaboration: Lead the engineering/IT, design, analytics, product management, operations, and marketing teams to design and execute growth initiatives. Ensure cross-functional alignment and integration of growth strategies.
Identify the different market segments and understand the aspirations, behaviour and dynamics of each such segment to deliver the best value to each segment.
Innovate GTM strategies & provide guidance to planning teams on promotions/GTM planning and execution
Provide Guidance and drive analytics and digitization projects of the division
Envisage potential AI/ML models to maximize business results & mobilize the teams by providing required resources and guidance
Integration and Analytics: Collaborate with the analytics team to provide growth dashboards and testing tools as services. Utilize data to drive insights and decision-making.
Lead AI/ML development projects that span across other business units and functions
Provide leadership and guidance to monetize AI/ML projects through effective growth hacking strategies
