Responsible for planning and overseeing all digital marketing campaigns to ensure they are completed in a timely fashion and within budget. Plans and designates resources, manages budgets, monitors progress, ensures quality assurance, and keeps stakeholders informed on all digital marketing campaigns.
Maintains online marketing staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results
Develops online marketing staff by providing information, educational opportunities, and experiential growth opportunities
Collaborate with Brand Management and Business Units to increase synergies through cohesive strategies.
Accountable for KPIs for all digital campaigns, end to end campaign design, implementation, optimization, measurements/ROI, and reporting
Responsible for establishing, monitoring, and optimizing agency/vendor relationships.
Work closely with BM & BU in developing digital campaign plans based on brief – proposal to specify key insights, trends, TG, target KPIs, budgets and duration of campaign
Liaising with partners like Google & Facebook on industry first innovations, training, and workshops etc.
Prepare the digital marketing budget with the Head of Online Marketing
Responsible for budget management across multiple digital channels and budget utilization