Responsible for customer Life Cycle Management and Customer Segmentation.
Designing Communication Strategies(SMS,OBD,emails,digital, In-App, Push notifivcation campaigns)for various products in the genie App
Executing the campaigns through the targeted segments.
Managing complex campaign creations and management tools.
Developing and deploying customer usage and retentions/Customer Value Management(CVM) strategies to maximize customer value through customer analytics.
Responsible for continuous improvement on customer life cycle and understanding the customer and competitor changes by providing the right strategies.
Responsible for churn prevention by providing offer centric driven campaigns.
Developing cross and upsell campaigns to drive leads/prospects and predictive models.
Conducting post campaign analysis.
Managing 360 degree communication campaigns.
Closely working with research teams to test propositions/concepts and post launch tracks.
