Head of Product - Super App

Develop a comprehensive strategic plan for the product aligned with the overall business plan of the company in keeping with the strategic direction of the Management  

Develop a marketing and a pricing strategy for the product ensuring all products have an optimal pricing structure 

Set business goals both short term/long term, measuring parameters and define Key Performance Indicators and measuring mechanisms to monitor the performance of the business and ensure the P&L is driven end to end 

Evaluate the market, customer preferences, potential growth in each area and forecast revenue and other budgetary requirements 

Develop marketing solutions to the products ensuring the achievement of digital shelf optimization and search engine optimization in a consistent manner 

Constantly monitor and evaluate the sales performance, market environment, ensure achievement of scalable growth and highlight any deficiencies to the senior management suggesting remedial action. 

Guide and monitor the development and designing of product content and campaigns and ensure the achievement of high-performance conversion rates and managing the performances across all Apps 

Review, analyse and forecast resource requirements to ensure the achievement of the business objectives cost effectively 

Manage the business operations in an efficient and cost-effective manner in order to improve overall efficiency of the business 

Identify the different market segments that make up the prepaid domain and mobile data market, understand the aspirations, behaviour and dynamics of each such segment to deliver the best value to each segment 

Manage the interactions with internal and external stakeholders to ensure the products and services are taken to market within an achievable timeline. 

Design suitable methods to attract genuine customers to the network in order achieve the targets for gross/net additions and achieve a market leadership position 

Monitor and take timely corrective action in managing deviations that would negatively affect the achievement of business targets. 

Update the senior management on a periodical basis on the performance of the product, analysis, competitor information and suggest improvements to be initiated if any 

Build, groom and develop a high performing, agile cross functional, business aligned team and guide towards achieving the assigned business targets 

Identify skill gaps and other competency requirements and provide suitable development initiatives, coaching/mentoring knowledge sharing and ensure the team members are led towards achieving business goals 

Provide regular performance related feedback to the team members and assist in overcoming challenging areas  

Develop a Long-range roadmap for the Super App in building the Dialog asset base in the digital space 

Ensure the product is in alignment to Dialog’s long-range plan of convergence 3.0 and create an “live style” driven engagement model 

Develop a seamless platform operation ensuring the user experience is simplified whilst the monetizing the platform 

Initiate performance improvements to the App on a periodical basis ensuring customer satisfaction 

Initiate a structured process to ensure data privacy, other governance requirements and mitigating any potential risks  

Coordinate with the internal and external stakeholders in planning and initiating campaigns to drive the business plan 

Built in the 3rd party assets in Sri Lanka to ensure the App reach the status of Lifestyle app in Sri Lanka. 

Develop data analytics and data insight methodology to drive the business 

Continuously evaluate and use available technology, digital tools to improve customer experience 

Develop a comprehensive framework for Digital Social Media channels for customers to engage with BUs 

Monitor customer usage of social media and make recommendation and get support from adoption teams for improvements 

Develop a structured process to monitor customer preferences, satisfaction levels, cart abandonment ratios and initiate action to rectify any negative feedback