Responsible to Develop the strategic plan for the Growth of Home Business based on strategic direction set by Senior Management/ Axiata to achieve overall group objectives.
Develop and execute a comprehensive and effective growth marketing strategy tailored to the home businesses (DTV, HBB) to help them achieve their respective business goals. This includes identifying target customer segments, channels, and messaging strategies.
Establishment of world-class AI/ML-based automated platforms for upsell, cross-sell, retention, across the Home Business Lines. These platforms should leverage data-driven insights to deliver personalized customer experiences.
Lead the engineering/IT, design, analytics, product management, operations, and marketing teams to design and execute growth initiatives. Ensure cross-functional alignment and integration of growth strategies.
Identify the different market segments and understand the aspirations, behaviour and dynamics of each such segment to deliver the best value to each segment.
Innovate GTM strategies & provide guidance to planning teams on promotions/GTM planning and execution.
Provide Guidance and drive analytics and digitization projects of the division
Collaborate with the analytics team to provide growth dashboards and testing tools as services. Utilize data to drive insights and decision-making.
Design and implement downstream process automation for growth models. Define and optimize user journeys for different customer touchpoints and channels to drive growth. Streamline and automate where applicable.
