The primary objective of this role is to formulate the design and creative strategy for WOW Superapp and its products and services. This role will be the main driving force of how the product is seen across numerous digital and nondigital channels. Leading a design team towards a common goal with high level of collaboration and agility is the core of this role
- Understanding and absorbing the creative requirements generated by the business and formulating creative concepts to uniquely communicate the messages to the customers through design materials and videography.
- Establishing a strong communicational channel with product leads to clearly understand their requirements and converting them into creative concepts.
- Developing concepts for main banners, social media posts, newsletters, push notifications, short videos
- Assisting the campaign planning team in developing the monthly campaign plan for each product category under Superapp
- Developing brand & concept guide for product which would resonate the correct value proposition to the market through accurate visual concepts, this include logo / icon generation, color guides, design guides, font and concept guides
- Generating artworks in form of primary banner, in app banners , push notifications , newsletters , Facebook posts , Instagram posts , story content , google ads
- Generating short & long videos for products and services
- Generating reels, tik-tok for products and services
- Support & execute photography and videography projects with Superapp team. Which would assist the branding team
- Ensure that all design outputs align with client objectives and brand guidelines.
- Stay updated with design trends and introduce innovative approaches to design challenges
- Ensure the consistent application of design principles across all projects
- Advocate for the use of new tools and methodologies within the team.
- Encourage professional growth among team members by identifying learning opportunities.
- Regularly review and refine processes to improve efficiency and output quality
- Lead and mentor the design team, fostering a culture of creativity and continuous learning.
- Collaborate closely with project managers, strategists, and other department leads to ensure projects are delivered on time and within scope.
- Provide regular feedback and guidance to the design team, ensuring high-quality outputs.
