Associate Product Manager - Usage & Retention - Airtel Business

The Job

• Designing and implementing customer retention strategies to reduce Prepaid churn, retain existing business, and increase loyalty.
  • Implement strategies to minimize Prepaid churn by designing and automating targeted campaigns to enhance customer retention.
  • Minimize Gross Churn and drive recharge-driven win-backs from the nonrevenue generating subscriber base.
  • Plan and execute campaigns on Probable Churn to minimize the overflow to Gross Churn
• Increase Prepaid Revenue by increasing the Average Revenue Per Subscriber in Low and Medium revenue generating subscribers.
  • To understand customers by analyzing the customer behavior and identifying their unique usage patterns and preferences
  • Offer tailoring plans, services and interactions with customer service to the unique needs and preferences of individuals. Creating a better customer experience that will lead to increased loyalty and Customer Lifetime Value, and ultimately drives higher revenue
  • LV and MV segments to be targeted and automate the retention campaigns in CVM platform with Data Science Modules
  • Non-recharging base segment in Low Revenue segment to be identified and devise/plan activities to move them to recharging base that will increase revenue
• Drive R-Offer. R-Offer is the Retailer selfcare platform that is a key focus area. The selected candidate is required to drive R-Offer by increasing retailer penetration and retailer interactions and growing revenue.
  • Empowers retailer & customers to provide right fit products tailored to deliver maximum value to each user, based on their individual usage patterns while increasing Tertiary
  • Conduct market research, identify the target audience, determine a budget, develop specific marketing strategies
  • Develop an implementation plan and drive R offer through trade schemes
  • Integration of R-Offer with the CVM Platform end to end and to incorporate Data Science Modules to increase R-Offer
• End to end management of Recharge Coupons for Airtel Prepaid Business.
  • The selected candidate will be responsible for ordering/reordering/printing/configuring of all recharge coupons for the business.