Strategic and tactical planning to development and execution of Monthly customer retention and CLM strategies
Increase customer ARPU by identifying cross / upsell activities across all products and be accountable for base revenue uplift.
Designing Communication Strategies (SMS, OBD, emails, digital campaigns) for various products. -after identifying the relevant product for the target segment
Developing and deploying customer usage and retentions/CVM strategies to maximize customer value through customer analytics.
Identify customer/ market insights and Design offers for identified segments in order to Uplift revenue and ensure customer retention.
Responsible for customer Segmentation for identifying business opportunities (ARPU- (average revenue per user), type of usage, and revenue generating days, Aging network)
Linking customer behavioral insights with advanced analytics to create value maximizing propositions.
Develop predictive models to identify Next Best Products
Responsible in undertaking customer analytics driven campaign designing by interacting with various internal stakeholders.
Develop reports on campaign performance review and evaluations to the senior management on timely basis.
Design a single view dashboard to consolidate all key KPIs for performance tracking within CVM.
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
Design and define the Weekly/Monthly/Quarterly plans for assigned BU.
Monitor Monthly plan as budget vs. actual on monthly basis to calculate the total cost per campaign.
Recognize and ensure optimum target audiences are identified for CLM campaigns.
Plan, design, execute and track campaigns before doing the program to ensure the effectiveness of the program.
Plan and achieve revenue targets for assigned BU’s as per targets set.
Devising and delivering targets as agreed in Counts or revenue (LKR in millions).
Responsible for churn prevention by providing offer centric driven campaigns.
Establish and track KPIs to measure performance. Define benchmarks to gauge future success.
Identifying the avenues to what campaigns can be automated.
