Strategy Development: Develop and implement growth marketing and CVM strategies focused on upsell, cross-sell, retention, and win-back initiatives for the assigned business area.
Campaign Management: Plan and execute multi-channel marketing campaigns using campaign management platforms. Leverage digital channels, app-based notifications, social media, email, SMS, and telesales.
Data-Driven Insights: Utilize analytics and business intelligence to analyze consumer behavior and design campaigns/offers that drive customer upsell and retention.
Innovative Growth Hacking: Implement innovative growth hacking and communication strategies to expand different customer segments.
Testing and Optimization: Conduct A/B testing, hypothesis testing, and multivariate testing to identify the most effective offers and campaigns, maximizing customer value.
Revenue Growth: Drive incremental revenue targets by leveraging multiple growth levers and strategies.
Performance Monitoring: Monitor and report on campaign performance and incremental results regularly to management.
AI & ML Integration: Effectively use AI and ML-based models and platforms to enhance campaign effectiveness and efficiency.
Continuous Learning: Stay updated with the latest growth hacking techniques and tools, sharing best practices with the team.
Reporting and Communication: Prepare detailed reports and presentations to communicate growth progress and insights to internal and external stakeholders.
