Crowdbotics is a new way to build software using modular parts and a visual build tool.
We’re looking for a Performance Marketing Manager with a successful track record to drive revenue, user acquisition, and brand awareness. You’ll be responsible for the management of digital accounts and diversifying the channel mix using paid search, social, and other channels. Your focus will be on campaign-specific results which will drive top-line revenue growth at our target cost per acquisition.
This position will report to the Director of Marketing.
Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and re-marketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with management to share funnel conversion improvement ideas, feedback & present results
Requirements:
- 3+ years experience as a performance marketer managing a monthly budget of $100,000 or more
- Experience building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open minded, curious and a strong problem solver
Bonus Attributes:
- You hack or build software projects in your spare time
- Previous experience in a company that offered mobile or web app development services
- Previous experience marketing a SaaS product
- You have experience with Hubspot CRM
- You have built an app with the Crowdbotics App Builder (app.crowdbotics.com/app-builder)
About Crowdbotics
Crowdbotics is a new way to build software using modular parts and a visual build tool. We’ve made a bet that the people building products and companies around Crowdbotics represent a new kind of software creator that, if we do our job right, will become the new normal for how people build software in the next decade — with readymade parts, cloud talent, and automated tools that empower everyone to be a maker. We see this as the future, and our customers, investors, and the market do too.To that end, Crowdbotics is creating what we call an “Operating System for Application Development”.What exactly does this mean?Contemporary application development requires the use of multiple tools and processes that are often spread across multiple disconnected systems. The Crowdbotics App Builder seeks to unify all these tools and processes into a single system with 4 key facets:
- No-code engine which enables users to build applications without coding, including a way to create database models visually, import screen layouts and designs from common development tools, and visually link screens to external services.
- Workforce management which enables a user to source talent from a curated menu of Crowdbotics experts who can help take your product over the finish line.
- Process and Project Management: We enable a user to manage all aspects of their agile development process, including tasks, milestones, and deadlines.
- Deployment and post-deployment maintenance which allows the user to one-click deploy their application to various cloud providers (Heroku being the most popular), app stores, and to provision and manage other infrastructure resources seamlessly.
Top 10 reasons to work for Crowdbotics:
- Work with helpful, kind, motivated, and talented people.
- Work remote so you have no commute and are free to travel and move.
- Have flexible work hours so you are there for other people and free to plan the day how you like.
- Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
- Our open architectures enable customers to leverage the “best-of-breed” technologies for their business and our platform supports and embrace them.
- Talent is global and we will strive to make it accessible to our customers with minimal effort. We are looking for like-minded people who believe in our mission, and share our vision of a world where anyone can build software - at scale.
- Work on a product used by lots of people that care about what you do.
- Our open systems empower our customers to build future-proof businesses on our platform.
- Focused on results, not on long hours, so that you can have a life and don't burn out.
- Open internal processes: know what you're getting into and be assured we're thoughtful and effective.
