Salesforce CRM Marketing Expert

Do you like to work remote and work with international teams focused on Salesforce Core Cloud? Maybe this is the right job for you!

We are looking for a motivated, fast learner to  help our clients to further design, build, and rollout integrated solutions to execute B2C processes by leveraging Salesforce Core Cloud (CRM, and taking into considerations surrounding tools and processes (e.g. Marketing Cloud, Registration processes in other data bases, etc). You will work for one of our clients, that is market leader in hearing aids. This role is involved in cross company processes and you will work with different teams on different tasks.

You will be responsible to leverage CRM processes & data for Marketing and drive the setup of CRM to integrate Marketing processes & systems:

• Marketing-relevant data collection and customer information update
• Process & data integration between Marketing, Sales & Service in CRM
• Support in creation of targeted Marketing campaigns
• Support of local sales organization

Integrate Marketing-related areas into CRM (65%)

Be the Marketing representative for CRM; closely collaborate with Key Stakeholders / Business Owners from Marketing (incl. Lead Generation, Digital Marketing) and act as sparring partner to define CRM requirements for Marketing processes

• Design processes integrating Marketing and CRM
• Define integrations from marketing tools to CRM to drive end to-end campaigns (Such as integration of apps or landing pages into CRM, including Sales Cloud / Service Cloud <-> Marketing Cloud interfaces & data flows).
• Drive towards automation of processes.
• Define required data points and sources. Design and implement processes to gather, enhance and check CRM data utilized by Marketing.
• Secure integration of Marketing data & process requirements with existing Sales & Service data & processes
• Define briefs of CRM adaptation requirements
• Provide insights into current CRM capabilities
• Share insights on required timelines and budget
• Support definitions of customer & consumer journeys

Act as go-to person for the following elements in CRM, among others:

• Marketing related objects / settings (Campaign object & processes, Leads, Marketing Support Requests, Custom objects related to Marketing tools such as Showpad, Marketing Cloud, etc.)
• Privacy & consent management

Lead Marketing-related CRM implementations & Change Request within the CRM change flow (20%)

• Implement defined CRM adaptations and defined processes in alignment with existing Sales Cloud & Service Cloud elements, including maintaining Jira development backlog
• Build the bridge in CRM from Marketing to Sales & Service, ensuring integrated processes that are aligned with Sales & Service elements, data, processes.
• Continuously improve integrated Marketing and CRM processes and provide recommendations for further enhancements.

Provide CRM Business support to GCs and stakeholders (15%)

Provide ad-hoc CRM support for GCs and business stakeholders, especially for Marketing topics in Sales Cloud; this can also include reporting.

Continuously promote, maintain and improve the “CRM Knowledge & Training portal” to create a hub of the most important definitions and user friendly documentation of core processes touching Marketing in CRM.

Responsibilities:

• Analyze current B2C setup in the organization

• Understand surrounding tools and data flows

• Define improvement areas (technical, data-structure wise), confirm with stakeholders, and execute.

• Analyze existing / historical B2C data and recommend and perform data cleaning (such as deletion, transformation, etc.

• Support business stakeholders and the CRM Business Team in formulating new business requirements, translate them into specifications, and work them off.

• Help the CRM Business & CRM IT teams to map out CRM-relevant integrations, data flows and data governance aspects.

• By doing so, improve compliance aspects such as Data Privacy & IT security consideration based on  Data Privacy and IT regulations. Identify gaps and close them.

• Act as additional expert and ensure knowledge transfer to various functions; which includes IT development work based on best practice standards, and maintaining solution design and documentation.

• Transfer knowledge to internal CRM Business & IT Teams.

• Requirements
  

  • Degree in Marketing

  • Experience in (Digital) Marketing processes spanning over multiple tools & touchpoints 

  • Experience in a cross-functional, process-driven and interdependent work environment - > ideally in the cross section of Marketing & Sales, and Business & IT

  • Experience in translating stakeholder needs into CRM specifications and requirements

  • Experience in CRM projects & process implementation in a diverse environment with local and global stakeholders.

  • Excellent knowledge of the Salesforce platform and landscape, with focus on Sales Cloud & Marketing Cloud.

  • Any Salesforce certification such as “Salesforce Administrator”, “Salesforce Advanced Administrator” and a high rank in the Trailblazer learning platform is a plus!

  • Ability to act as functional expert and business owner for defined areas 

  • Lead projects and discussions with IT & Business stakeholders

  • Persistent, with clear focus and goal orientation in a complex, conflicting process landscape.

  • Willingness & ability to act as go-to person and expert also in collaboration with stakeholders higher up in the hierarchy. Comfortable with standing firm on own assessment.

  • English: Written & spoken on a professional level

  • Pro-active work style

  Who you are
  • Strong business understanding and result orientation. 
    
  • Strong customer orientation and problem solving skills
  • Ability to break down processes in single steps, without losing overview.
  • Project management skills
  • Able to work under the pressure of conflicting priorities
  • Excellent organizational, interpersonal and communication skills
  • Comfortable working in cross-functional, cross-cultural teams within a fast-paced, dynamic environment
  • Independent work style
  • Strong focus on creating pragmatic impact with longer-term outcomes in mind
  • Strong process understanding for multiple touchpoints in a customer and consumer journey.
  • Strong IT affinity and quick understanding of data maps, processes, interfaces and tools
  • Data friendly / “data culture”
  • Ability to learn fast and build
  • Ability and willingness to dive into other areas of CRM such as Sales & Service to connect the dots and have a holistic
    view considering aspects outside of Marketing.