Lead Nurturing Specialist (contract, fully remote)

Are you a skilled marketeer with a specialization in Lead Generation, then we have a very cool job for you!

About the role:

In the fast-paced world of online media, you will be responsible for serving our clients with your specialism in the Salesforce Marketing Cloud. You will coordinate and support the lead nurture programs for our clients. 

Responsibilities:

• Manage the design, plan and launch of merchant-facing Lead and Nurture programs (pre-sale and post-sale) (build up the nurturing landscape for consumer and customer (HCPs) journeys)

• Lead the development and evolution of Company onboarding
  program for new consumers and HCPs (Welcome Cadence).

• Increase awareness to drive conversions with personalized, targeted, and relevant messages and offers at every stage of the sales cycle with brands (local and central).

• Continuously identify new needs for global journeys and ensure existing are up to date

• Ensure local journey will pay into global framework wherever possible

• Generate and nurture leads with email, social and web marketing campaigns.

• Collaborate cross-functionally to ensure all campaign requirements are met (sales, operations, pricing, communications, etc.).

• Implement tracking and continuously monitor, analyze, and optimize campaigns to maximize return on investment.

• Participate in sales huddles, ensuring program comprehension across front line sales staff.

• Leverage CRM system and data to develop a deep understanding of complex multi-channel customer lifecycles across segments (industry, value, etc.).

• Provide regular cadence of insights and recommendations across all channels.

• Develop requirements for real-time and post-mortem analysis

• Work with the Digital Marketing Channel experts for generating and nurturing leads (email, social and web marketing campaigns)

• Work with the Email Channel Manager that global journey strategy is correctly implemented in Marketing Cloud for all the GCs depending on all the email data point

• Problem solve, multitask and prioritize while working independently to meet deadlines in a fast-paced environment

• Have a high level of reporting sophistication to demonstrate campaign effectiveness campaigns in terms of prescribed KPI's,

• Ability to draw conclusions and give recommendations on an appropriate strategy based on the data collected

• Experience working with a variety of marketing disciplines, including customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing.

• Familiarity with platforms used in email deployment, marketing automation, CRM programs, and personalization or mass customization is an asset.

• Experience with Marketing Cloud or Pordot applications is an asset.

What do we offer?

Working at Creative Clicks means working in a highly energetic environment where we have fun and work whenever necessary. Surrounded by entrepreneurial people in a rapidly growing company, you grow by experimenting and discovering. Just do it!

Our experts have a lot of in-house knowledge and to stay ahead we are always open to refreshing ideas. Together we develop more. Do you want to celebrate our successes with us on boat trips, parties and weekly Friday drinks at our rooftop terrace? And for once, let’s not be humble: come join us in our beautiful office in the heart of the city overlooking the canals of Amsterdam!

About us

We are marketing experts in the healthcare ecosystem and we serve our clients with data-driven and machine learning marketing strategies that deliver high intent quality customers. Our highly trained team of experts, combined with advanced technologies and a deep knowledge of the Healthcare sector, make sure we reach your target audience and achieve high +conversion rates. One agency to reach your success. We believe that a unique UX and a full focus on the customer journey is key to win the marketplace. For this, at MedGen we combine organic traffic with a multichannel winning paid media strategy.With a strong presence in North America, Western Europe, Russia, China and Korea, Creative Clicks offers a range of models, including agency, CPA/CPM/CPI, Cost Plus and more.