Opportunity for entrepreneurially-minded professional with demonstrated experience in scaling a marketplace, professional services firm, or other B2B start-up through growth marketing measures.
About us:
Vicoland is a young company bringing groundbreaking innovation to the market of professional services (e.g. IT, marketing, consulting). Our platform enables freelancers to found Virtual Companies (“Vicos”) to commonly offer their services to big projects in a legally safe and risk-free way. These Vicos are enabled by the Vicoland digital tool suite to act like real companies, only with the advantage of unique cost efficiency, flexibility, and higher quality. More information on www.vicoland.com.
Vicoland is shaping the next generation of the gig economy, and we’re looking for the brightest minds in the business to help us. Our world-class, multidisciplinary team will challenge you to push the boundaries of the industry. If you have the passion, tenacity, and curiosity to scale a business from the ground up, we invite you to join our mission.
Position Description:
As the VP of Growth Marketing, you will be responsible for scaling Vicoland’s Growth Marketing Team. You will be driving our strategy, setting priorities, expanding capability, growing a world-class team, and delivering on ambitious revenue goals. You will grow the company’s revenue base by working at the intersection of business, technology, big data, analytics, and marketing. You will have executive accountability for all digital performance marketing channels, including paid search, SEO, paid social media, display advertising, retargeting, affiliate marketing as well as for analytics and insights. You will work with Vicoland’s executive team to set Vicoland’s long-term growth strategies and guide the company’s growth trajectory to new inflection points.
This is a remote position that can be done from anywhere. However, you are also welcome to join our offices in New York, Frankfurt, Seville, or Prague.
Responsibilities:
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to Vicoland’s executive team and the organization on the company’s growth strategy.
- Determine prioritization of Growth Marketing-related initiatives and the KPIs for each functional area of the Growth Marketing Team.
- Create organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment.
- Build financial forecasts and projections that relate to the cost and return on investment for experiments, both large and small.
- Create creative campaigns on different channels and in different formats.
- Create effective training on growth-related topics such as SEO, SEM, funnel optimization, digital marketing, and other related areas in order to ensure all of the relevant stakeholders are properly educated on how to infuse growth tactics with maximum impact.
- Scale the Growth Marketing team and facilitate effective brainstorming sessions which contribute to the generation of new ideas
In the first week, expect to:
- Work to get up to speed with how the organization runs, including how our OKRs and other operational frameworks work.
- Learn Vicoland’s model, our value proposition, our story, and meet our team.
In the first month, expect to:
- Define which role the Growth Marketing function should play in the team. You will be expected to identify optimization opportunities that you see relating to furthering the growth tactics and organizational dynamics.
- Do A/B testings on different initiatives to quickly understand which techniques and initiatives will set us up for success.
In the first six months, expect to:
- Introduce several growth-related tactics that are innovative, sustainable, and a direct result of your personal efforts ultimately driving revenue and GMV on the marketplace.
- Chart a clear path for scaling the team, as well as the work output that Growth Marketing is able to produce.
In the first year, expect to:
- Scale the team and work output of Growth Marketing significantly.
- Demonstrate the successful implementation and execution of several new growth strategies and tactics.
- Garner the trust of the Executive Team in your ability to lead the Growth Marketing function for the long term.
Requirements:
- You demonstrated experience growing revenue at scale via performance marketing within a B2B technology or services company.
- You have a best-in-class, analytical and data-driven background, ideally with a degree in a STEM field or something similar. You know how to quantitatively analyze and optimize marketing programs and growth initiatives.
- You have experience in setting and monitoring KPIs that both reflect the clear division of responsibilities and larger team goals.
- You are experienced in scaling and leading cross-functional, dynamic, and highly analytical teams.
- You must have a strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You must be extremely persistent by nature and unwilling to leave problems unsolved.
- You are an extremely quick, strategic thinker with a lean, data-driven, process and KPI-oriented mentality.
- You have excellent verbal and written communication skills.
- Proven experience as an entrepreneur is preferred.
Benefits:
- The opportunity to work remotely, so that you can unleash your creativity from wherever suits you best.
- Office co-working spaces provided in the USA and in multiple cities across Europe if you ever feel like meeting up with your team.
- Above market-rate salaries.
- Equity options, so that you can literally own the product you work on.
- A talented team of diverse backgrounds and experiences, operating remotely from 9 different countries.
