Lifecycle Marketing Manager (Remote)

About the Role:

Clare’s Lifecycle Marketing Manager will own the strategy and execution of our customer retention, email marketing, and loyalty efforts in collaboration with our Head of Growth Marketing. With loyalty as a core pillar of our growth strategy, your main focus will be on driving greater customer engagement, purchase frequency and lifetime value. Ideal candidates are highly entrepreneurial, data-driven, have prior experience managing a best-in-class email marketing program, and well-versed in e-commerce best practices. If you love wearing many hats and are excited to build a career at a scrappy, early-stage startup where you can build from the ground up and grow within the company, we’d love to hear from you.  

What You’ll Do:

• Customer Retention

  • Own our retention strategy across all touchpoints aiming to drive engagement, increase customer loyalty, and grow revenue

  • Drive the launch and execution of SMS communications 

  • Launch and grow of our first-ever loyalty program, including a supporting email strategy

  • Provide retention analysis & insights company-wide and assist with growth forecasting

• Email Marketing

  • Build & manage a best in class email marketing program optimizing frequency, cadence, audience segmentation, and automations to increase customer loyalty

  • Drive an efficient email process workflow, collaborating with cross-functional team members to ensure calendar alignment and a turnkey execution of content creation

  • Deploy and QA check email campaigns and flows ensuring accuracy of copy, imagery, links and audience targets

  • Integrate personalization and dynamic content into our email program

  • Measure and report email performance in recurring business updates using advanced analytics, making actionable recommendations to optimize performance, copy, and creative

  • Establish email performance goals/ KPIs and regularly report on performance using data and qualitative analysis

  • Regularly execute rigorous A/B tests to continuously optimize performance, drive growth, and improve key metrics

• E-commerce Management

  • Support execution of new initiatives and updates for our ShopifyPlus site, Clare.com, across products, pages, and promotions

  • Collaborate with cross-functional creative partners to maintain a seamless user experience and bring new digital experiences to life

  • Support management of external partner workflow, developing solutions to problems, defining requirements, overseeing implementation and measuring results

  • Partner with the Head of Growth & e-commerce to analyze site performance and user behavior, delivering reports and insights to share across the business 

Who You Are:

• An excellent project manager — You’re detail- and process-oriented with stellar communication skills. You’re incredibly organized and can keep projects moving forward despite speed bumps.

• An e-commerce nerd — You understand the elements of a successful e-commerce business across digital marketing, site experience, analytics, customer experience, order fulfillment, content, site  merchandising and customer journeys and loving geeking out on them.

• Equal parts creative and analytical — You’re capable of developing innovative new digital experiences to delight our customers, while also measuring impact and results through advanced analytics. 

• A natural builder — You’re nimble and highly adept at working in a fast-paced environment while paying attention to detail. You’re comfortable creating structure and process within ambiguity.

• An enthusiastic go-getter — You’re excited to join a company still in its early stages where you can help drive the success of the business while developing your own skill set.

Other Qualifications & Considerations

• 4-6+ years total experience, with ideally 2-3 years focused on full-lifecycle email marketing

• E-commerce brand experience preferred

• Deep knowledge of Shopify, Klaviyo, marketing automation tools and web analytics/optimization tools (e.g. Google Analytics, Google Optimize, Heap)

Who We Are

Clare is a modern paint company on a mission to make paint shopping an easier, more inspiring experience. We’re leading the way in disrupting a multi-billion dollar industry and transforming the way everyone shops for paint. Clare is venture-funded, with an A-list roster of investors who have backed top consumer brands like Warby Parker, Harry’s, Casper, Glossier and more.