Who We Are and What We’re About:
Brightline is on a mission to build a bright future for every child, bringing extraordinary behavioral health care to children and families.
We’re in the middle of a behavioral health crisis that we can’t ignore—especially not when it comes to our children. 1 in every 5 children has a behavioral health condition, yet up to 80% still get little or no help. Far too many families face insurmountable barriers when their child really needs help, and parents are too often left feeling alone and without the support they need. We can do so much better. That’s why we’re here!
When you join Brightline, you’re joining a team that has an unstoppable drive to change the lives of families across the country. We’re a team of thoughtful problem-solvers, expert and kind clinicians, and experienced operators and technologists. Above all, we’re committed to helping each other succeed, learn, and grow—all while bringing care to families when, where, and how they need it.
No matter what you’re looking for in your next role, we’re pretty confident that you’ll #FindItAtBrightline.
As an early Director at Brightline, here's what your day-to-day activities might look like:
- Lead the team responsible for helping Brightline achieve its aggressive member growth goals in 2022 and beyond
- Drive the development and execution of best-in-class growth campaigns that increase activation/sign-ups, engagement and retention across our clients’ user base
- Develop a framework for rapid experimentation optimizes our growth channels and campaigns across the full funnel
- Partner closely with our Product team to build a seamless member journey, from enrollment campaigns through onboarding and engagement and retention efforts
- Drive marketing analytics and partner closely with our Data Science team to create end-to-end measurement dashboards evaluating the impact of our member growth campaigns, focusing on activation, engagement and retention
- Work collaboratively with Customer Experience, Product, Operations, and Marketing teams and more to ensure alignment and the delivery of smooth, well-communicated, and effective customer launches and engagement campaigns
Experience and skillsets:
- 7+ years of experience in growth marketing, with at least 3+ years of experience in a high-growth environment (note: B2B2C experience in health care and/or employer benefits is a plus)
- Data-driven growth mindset, with a bias towards continuous improvement via rapid experimentation and iteration
- Strong experience on campaign execution and marketing analytics across email marketing, conversion rate optimization, direct mail, paid media, sponsorships, and more
- Excellent communication skills and ability to effectively work cross-functionally
- Ability to prioritize tasks and projects, multitask, manage time effectively, and work autonomously on projects with minimal oversight
About you:
- A passion for our mission to bring accessible, affordable behavioral health care to children, teens, and families across the country
- The desire to work collaboratively with a supportive and fast-growing team across many different areas of the business
- Flexibility, low ego, and a sense of humor
- Excitement for working in a fast-paced startup, with a team that also prioritizes balance and vacation time :)
- Alignment with our cultural values
Benefits + Perks:
- Remote first and focused on community—we have Bright Spots with employees across the country (check out more info below) + generous work-from-home stipend
- Competitive compensation & benefits packages because we know the work you do is hard and we recognize how valuable you are, including an unlimited PTO policy + 14 paid holidays, Health, Vision, Dental, 401k, and stock options
- Collaborate with diverse members across teams with weekly group learning opportunities and team breakfasts (and offsite retreats in the future!)
- Dedicated time for your health and wellness, including group workouts and meditations hosted by Brightline employees
- With your help, we’ll build diverse & equitable programs and experiences
Brightline is a nationally distributed team with many of our team members located throughout the country, some of those being: New York, Boston, Seattle, Portland, Atlanta, Houston, Denver, Minneapolis, San Diego, and Los Angeles. The Brightline office is headquartered in the SF Bay Area, but we consider all local and remote (U.S.) candidates.
At Brightline, we believe that collaborative, diverse, and empathetic tech & product teams can create transformational products to change the lives of families across the country. In a conscious effort to create a diverse and inclusive environment for our employees and the families we serve, we celebrate our individual differences and walks of life. Brightline is an equal opportunity
