At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.
The Vice President, Global Marketing, leads the development and execution of Bluebeam’s global marketing, communications, and branding strategy in alignment with company goals and objectives. This role works cross-functionally with internal teams; to increase revenue, reduce customer churn, and grow Bluebeam’s presence, impact, and profitability.Location: Remote, GermanyResponsibilities include:
- Lead and direct the development and execution of global marketing strategy, which includes: brand identity and product or service value proposition communications to prospective customers and other stakeholders in the global marketplace including: employees, corporate management, special interest groups, and the media.
- Develop, in partnership with senior leadership an organizational resource and implementation plan to deliver on the marketing strategy which grows Bluebeam’s international presence.
- Lead the planning, implementation, and optimization of lead generation initiatives, with a focus on generating high-quality Marketing Qualified Leads (MQLs) to support revenue growth.
- Collaborate cross-functionally to ensure effective product marketing plans and programs are delivered and provide sales teams with the necessary tools, resources, and training to maximize conversion rates and drive revenue.
- Create and manage a global, strategic marketing communications plan, team, and budget, as well as drive measurable marketing results and branding initiatives.
- Provide strong leadership and coaching in accordance with company values to a team of professional marketing employees to ensure effective marketing program delivery, scaling impact to the global organization, and while building internal capabilities and employee career mobility; create and lead a high performance and highly engaged team.
- Partner with Nemetschek (parent company) business stakeholders to ensure alignment with the broader organization’s vision and goals.
- Provide marketing experience and expertise to Bluebeam management team to effectively navigate business model shift to SaaS - including all elements of GTM: Market evaluation, positioning, target segments/markets, value proposition, etc.
- Collaborate with cross-functional teams to develop and integrate systems and workflows, target market segments (regional, industry, persona) and create positioning statements for each strategic segment to drive all future marketing messaging.
- Ensure Bluebeam brand is consistently represented across programs, channels & all customer touchpoints, across the globe.
- Develop annual marketing strategy and plan including concepts/programs, timelines, budgets, etc.
- Report on marketing impact and show progress against core business objectives - leveraging data to understand, evaluate, plan, act & iterate.
- Partner with Operations and Sales teams to create consistent processes to deliver a single view of the business, across the globe.
- Partner with sales to improve distribution and channel effectiveness to drive increased sales.
- Identify growth opportunities, own full “anonymous” to acquisition funnel and placing regional/channel targets for lead number and conversion rates.
- Build a demand gen engine that can provide measurable and forecastable contribution to the funnel.
- Expand SaaS offering into new global markets; specifically, within Europe and Asia, and create better alignment and expectations between global + HQ marketing programs and initiatives.
- Successfully partner with Customer Success team to improve retention and implement an effective advocacy program.
- Identify additional revenue growth opportunities and develop academic strategy and marketing programs.
Here's what we'd like to see in you:
- Minimum 12 years of experience in global marketing, branding, and communications in a corporate environment; experience in a technology and/or SaaS organization preferred.
- Bachelor’s degree in marketing, communications, or a related field is required; MBA degree with a marketing emphasis is preferred.
- Proven capacity to influence a company's global brand identity and visibility, with a particular emphasis on emerging and expanding markets; experience with, Europe and India is required.
- Designed marketing automation strategies and implemented/maintained tools to support marketing processes.
- Proven ability to develop, coach and mentor others and act as an active developer of talent.
- Excellent verbal and written communication skills.
- Ability to work well in cross-functional and cross-global teams and create strong internal partnerships consistently.
- Experience in developing and leading the execution of copywriting, event planning, e-commerce, e -marketing, and media and agency strategies.
- Strong understanding of the competitive and strategic environment within the concerned industry.
- Ability to shape and drive strategy, lead projects and initiatives, and manage a large staff in a matrixed environment.
- Proven ability to engage in financial decision making from a marketing communications and branding perspective and develop strategic initiatives to drive greater profitability.
- Proficient with Microsoft Office and familiar with graphic, publishing, and Web development software, such as, InDesign and Quark.
- Ability to travel domestically and internationally as needed.
If you've read this far and you think you are a good match for this position, please send us:
- Your Resume
- Cover Letter
What We Offer
- People-focused, entrepreneurial start-up culture with the backing of a stable, global, corporate entity - Nemetschek.
- Competitive compensation and benefits package
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs.
- You will have the opportunity for continuous professional development.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 2 million people throughout the world use Bluebeam. In the US, we're a critical partner for most top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, Australia and the UK.Come design and build your future with us.Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.#LI-MB1
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