At Bluebeam we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.
The Digital Marketing Manager, APAC role is focused on managing ad asset distribution for paid social media channels (including Facebook, Instagram, YouTube, LinkedIn and Twitter) . Additionally, the DMM oversees the management of paid display ads through Google AdWords, Google Display Network (GDN), Search, Video, and Performance ads, as well as paid campaigns on Facebook, LinkedIn and Microsoft Bing. Other responsibilities are identifying new ad opportunities, testing and learning, and providing optimization recommendations to the Director of Demand Generation.
The Bluebeam APAC team is based in Brisbane and so ideally we would like to find somebody based there, however, we are also open to considering candidates working remotely across Australia.
Key Responsibilities:
- Coordinate with creative, and production teams to finalize marketing assets. These assets drive channel growth and ensure campaigns are in alignment with brand positioning and long-term goals.
- The DMM also reconciles monthly advertising budgets, vendor partner invoices and reports on asset performance for paid display, paid search, and video ad metrics
- Ensure creative media assets are matched to the appropriate channel such as paid display, paid social, paid video, and paid search
- Provide monthly budget reporting and budget spend on media expenditures including vendors, paid social, paid media and paid search
- Performance Reporting: analyze and disseminate comprehensive reporting of demand generation marketing campaigns
- Assist the Director of Demand Gen on a detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis
- Drive day-to-day channel operations in tandem with assisting in the development of the channel’s long-term strategy with the Director of Demand Generation
- Serve as the subject matter expert for LinkedIn, Instagram, Facebook, YouTube, Twitter, and overall digital marketing trends
- Provide knowledge of organic Social Media best practices
What we would like to see in you:
- 5+ years in a marketing role, media budget management and management of digital marketing assets
- Strong Communication skills
- Project Management skills
- Degree qualified
Required operational expertise in:
- Salesforce
- Knowledge of Hootsuite, Buffer or similar scheduling tools
- Facebook/Instagram Dashboard
- LinkedIn Audience Dashboard
- Google AdWrods
- Microsoft Office (Sharepoint, Word, Powerpoint and Excel)
- Microsoft Outlook
What we offer:
- People-focused, entrepreneurial start-up culture with the backing of a stable, global, corporate entity - Nemetschek
- Competitive compensation and benefits package
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- You will have the opportunity for continuous professional development
If you think we just described you, please send us the following:
- Your CV
- Optional - a cover letter that includes your specific interest in this role
Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, colour, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 1.6 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, Australia and the UK.
Come design and build your future with us.
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