Marketing Manager

Blue Orange Digital is a cloud-based data transformation and predictive analytics development firm with offices in NYC and Washington, DC. From startups to Fortune 500’s, we help companies make sense of their business challenges by applying modern data analytics techniques, visualizations, and AI/ML. Founded by engineers, we love passionate technologists and data analysts. Our startup DNA means everyone on the team makes a direct contribution to the growth of the company.

The ideal candidate will have a progressive marketing background in campaign management, channel strategies, GTM execution, and sales enablement to drive lead acquisition and drive pipeline velocity for new business and account expansion. We’re looking for a marketing manager with a passion for customer-centric marketing, partnering closely with sales and product, and developing and innovating programs that resonate with our target audiences.

As a data-driven analytics firm, we’re excited to see your resume filled with specific results and accomplishments!

• Partner with the Sr. Marketing Director to support revenue growth by applying marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.
• Develop, execute, and maintain a 12-month marketing calendar.
• Design, manage, and execute integrated, multi-channel marketing campaigns (social, website, ads) and content marketing (case studies, whitepapers, articles) programs intended to generate sales leads, accelerate sales cycles and grow brand awareness.
• Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.
• Own company communications strategy including awareness, branding, and messaging.
• Successfully implement, manage, and report on lead generation programs (inbound/outbound), while driving pipeline velocity.
• Lead and execute both online and in-person events. This includes webinars, trade shows, and partner events.
• Manage marketing operations and corresponding sales and marketing tools; analyze data and communicate information to the team(s) to ensure marketing strategies correspond to market demands.
• Research and analyze competitor offerings and market trends to determine company and product competitiveness.
• Work with cross-functional teams to support go-to-market strategy, product launches, roadmaps, key partnerships, sales enablement, and refinement of marketing campaigns.
• Develop and implement search engine optimization (SEO) tactics to improve organic search engine rankings and performance
• Create internal content (including graphics) as well as manage external agencies, vendors, creative teams, and copywriters.
• Establish goals, KPIs, and metrics for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
• Develop and deploy marketing dashboards to track the effectiveness of campaigns across channels.

• Bachelor's degree in marketing, business, or similar
• 5+ years of relevant marketing experience, ideally in a B2B environment
• Experience in: Salesforce, HubSpot, GSC, GA, Google Ads, Tag Manager, LI Ads, Asana, Adobe Suite
• Vendor Management experience
• Advanced Excel skills, including ease with formulas and pivot tables
• Excellent English written and verbal communication skills
• Strong analytical skills and data-driven mindset
  

• Unlimited PTO
• 401k Match
• Healthcare, Dental, Vision, Life
• Professional Development support
• Parental leave
• Flexible work hours
• Washington DC, New York, Remote

Salary: 90,000 - 110,000 (USD $)

Blue Orange Digital is an equal-opportunity employer.