Sales Planner, Digital Media

Blavity, Inc. is a venture-funded technology and news media company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, and unique experiences. The company has grown into a market leader for Black media, reaching over 80 million users per month through our growing brand portfolio, including Blavity News, Blavity Politics, 21Ninety, AfroTech, Travel Noire, and Shadow & Act. Assembled of passionate, high-energy, and focused rock-stars, our Blavity, Inc. Team executes our values at the forefront of mind: Love of Community, Transparency and Communication, Collective Responsibility, and Fail Fast. Blavity, Inc. is continuously looking for new team members to help us continue to scale, cultivate our community, and advance our strategic direction.

Job Summary:

Blavity, Inc. is seeking an experienced Associate Sales Planner to join our growing Sales Operations team in service of developing multi-channel media plans for digital and experiential campaigns. The ideal candidate has a solid understanding of all digital media advertising formats, products, and strategies - especially display, social and video - and understands how to build impactful media plans. This Associate will build and maintain close relationships with the Ad Operations, Client Services, and Sales teams to ensure media plan requests are executed accurately and completed in a timely manner. 

This position reports directly to the Sr. Manager, Sales Planning.

Responsibilities 

• Develop multi-channel media plans for digital and experiential campaigns, including: digital display, editorial, video, social, events, and conference sponsorships.
• Ensure RFP process integrity, with often competing media plan requests, across our Digital and AfroTech Sales teams leveraging established best practices and protocols for case management in Salesforce.
• Coordinate with internal/external stakeholders to ensure that production, marketing, social, design, and campaign launch details are accurately documented and captured in Salesforce; including the execution of budget revisions such as incremental spend, optimizations, makegoods, and cancellations.
• Maintain in-depth knowledge of our product catalog and leverage this knowledge to make strategic recommendations on complimentary products, make goods, and added value.
• Adhere to data quality standards across our OMS and CRM systems, ensuring media plans/revisions are updated accurately and on time throughout the opportunity and campaign lifecycle (e.g. budget revisions, change requests, underdelivery, cancellation, etc).
• Ensure digital ad inventory reservations are in alignment with closed won/lost stages.
• Identify areas for improvement within the pre-sale process and recommend solutions to drive operational efficiencies.

Qualifications

• Education: HS diploma (or GED equivalent)

• Required Experience: Minimum 1-3 years prior media planning experience supporting high-volume sales teams at a Publisher or Agency.
• Preferred Experience: Familiarity with the digital advertising technology landscape and ecosystem (Ad Servers, Ad Units, DSP’s SSP’s, DMP’s, 3rd Party Data/Verification/Optimization, Media Quality, etc.).
• Technologies:  Intermediate experience with Excel/Sheets, Salesforce, and Order Management Systems (Placements.io or Operative experience is a plus) and/or other media planning software.
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
  • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
  • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats 
  • Naturally detail-oriented, with an obsessive need to document and communicate findings
  • A healthy appreciation of GIFs and Black culture

  • Details: This is a fully remote role. Must be able to work 100% in alignment to Pacific Time Zone

     

    To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

     

    Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.  Blavity is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.