Digital Marketing Specialist (PPC)

With the expansion of the marketing team, Apriorit is looking for a creative and ambitious Digital Marketing Specialist.

Skills needed:

• ● 2+ years of hands-on experience in launching, managing, and optimizing Google Ads PPC campaigns (Display, Search, Remarketing);
• ● 2+ years of experience in managing social media PPC campaigns (LinkedIn, Twitter, and Facebook, targeting and retargeting);
• ● 2+ years of experience in web analytics (Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, social media analytics tools);
• ● the clear understanding of the B2B audiences and channels;
• ● excellent English writing skills;
• ● strong time management skills.

Is a plus:

• ● experience in IT, B2B marketing;
• ● successful cases in promotion on the US or EU markets;
• ● successful ABM campaigns implementation;
• ● 1+ years of experience with email marketing.

Responsibilities:

• ● prepare, launch, analyze and optimize PPC campaigns on Google Ads;
• ● plan and optimize social media PPC campaigns in cooperation with SMM manager;
• ● participate in developing, testing, and implementing inbound lead generation strategy;
• ● participate in ICP, buyer personas, and marketing funnels creation;
• ● setup and execute email campaigns, segment audiences;
• ● track PPC and email campaigns performance, prepare reports, suggest and implement improvements.

We offer:

• ● the opportunity to work with complex but interesting IT topics;
• ● self-development support and access to unique marketing training materials;
• ● tutor support during the adaptation period;
• ● competitive salary and compensation package;
• ● social package including paid vacation and sick leaves;
• ● professional, responsive, and friendly team;
• ● flexible working hours.

About us

Apriorit is a software development company that for more than 19 years successfully provides custom software development services for companies worldwide - from ambitious startups to Fortune 500 giants.

As a marketing team, we are responsible for attracting and retaining the attention of tech-savvy who are interested in our expertise and services.

If you are interested in this position, please send your detailed CVApriorit - A Priority choice!