Subscriptions Growth Specialist

On Anghami

• We’re a homemade startup with international swagger and over 70 million registered users.
• We're the first Arab tech company to be listed on the New York Nasdaq.
• We pride ourselves in our Users and our Product.
• We work hard every day to understand the needs and aspirations of our users.
• We believe that music is ambivalent: It is as social as it is personal.
• And so we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music
  

Purpose

As a member of Anghami’s subscription team, you’ll shape and scale our go-to-market and growth marketing efforts. This role is ideal for an experienced, dynamic, organized, metrics-driven marketer to set and implement our performance marketing efforts across MENA.

The ideal candidate is highly collaborative, a self-starter, with strong problem solving and analytical ability, and a track record of a “test & learn” mindset. You’re a strategic thinker that can leverage customer insights and data to help achieve marketing and sales goals, create a stronger brand, and improve the customer experience.

You have a successful track record of working across MENA markets to get results, and lead with data. You are familiar with the latest tools for apps / web / social / paid analytics, and know how to create campaigns to leverage the insights and data you observe.

What you will do

• Work with our Subscriptions and Business Development teams to develop and implement campaigns that support Anghami’s subscription growth initiatives;
• Coordinate activations and partnership launches between internal teams and partner's teams
• Ensure that Anghami’s commitments to a partner relationship are delivered as well as follow-up on the partner’s deliverables to optimize results
• Monitor and optimize all campaigns in line with defined KPIs, closely monitor performance throughout the funnel and help us optimize conversions throughout the various stages;
• Update and follow marketing calendar(s) and be able to plan ahead for future activities
• Use the existing range of tools (internal and external) for reporting and performance analysis
• Help to define appropriate audience segmentation for targeted campaigns
• Make sure the creative work is always updated and performing properly
• Create marketing briefs for the creative team and follow up on all requested tasks and campaigns assets
• Brainstorm and develop ideas for creative marketing campaigns
• Suggest enhancements and changes based on researches, insights and analysis
  

About you

• 3+ years of B2C/B2B marketing experience in a high-growth environment,
• Proven track record of developing sound marketing strategies and running innovative campaigns that exceed target goals;
• Experience working with creative agencies and creative teams in support of media execution;
• Ability to prioritize between short-term demands and long-term needs;
• A startup mentality with a bias to action and ability to flex in a fast-paced environment;
• Superb organization and project management skills and capacity to handle multiple sophisticated projects at once;
• Excellent analytical skills and ability to craft actionable insights from complex data;
• Very good understanding of digital data analytics.
  

Benefits

• We offer very competitive salaries, potential RSUs (Restricted Stock Units), paid vacations, training and development, team building and social events, plus an attractive benefits package including health insurance.
• We also offer startup perks including unlimited coffee, events every other week and exciting offices in multiple countries.
• If you are interested in joining a team of passionate, extremely talented industry veterans, who like to work hard and play hard, we look forward to hearing from you soon!