Senior Director of Product Marketing for Creator & Shopper Platforms
Location: Dallas HQ or Fully Remote
Reports to: Head of Influencer Marketing
The Role
Responsible for helping both creators and shoppers find success with our features, products and platform, the Senior Director of Product Marketing will shape our product offerings and how we position them internally and externally. This dynamic, high-impact position will collaborate closely across functions including Product, Engineering, Data, Creator Success, Sales, and Marketing to drive shopper and creator awareness, adoption and retention.
Key Responsibilities
- Work with cross-functional teams to plan and execute high-impact launches for our influencer and shopper communities.
- Define positioning statements and messaging for products, apps and key features.
- Initiate product campaigns that are appropriate for different segments of influencers or shoppers.
- Conduct detailed user research and definition of influencer personas to accurately position our products and inform internal partners.
- Gather competitive analysis and industry insights to educate internal partners and help inform product road maps.
- Partner with the Content Marketing team to create persona-based collateral and lead generation activities including webinars, videos, case studies, whitepapers, etc.
- Work with the Demand Generation to build campaigns that feature products/features.
- Develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
- Monitor competition and assess features/benefits to make recommendations for LTK
- Utilize insights to measure, monitor and optimize the success of product marketing programs and activities
- Oversees the execution of all product marketing as it relates to marketing plans, tests and launch activities.
- Serve as the subject matter expert and evangelist for marketing, sales and service as it relates to the LTK and LTK Creator products.
Experience:
- 10+ years of experience launching & scaling consumer apps, products, or services for global consumer and/or media brands.
- Experience leading a team of product marketers.
- Proven, unchallengeable experience in growing consumer businesses through sustained customer engagement.
- Deep, established proficiency in storytelling and narrative-building.
- Experience developing and driving analytically rigorous and ultimately successful marketing campaigns using a breadth of online channels.
- Expertise knitting together a broad range of customer listening posts and data sources such as - audience research, community feedback, customer support, behavioral analytics, etc.
- Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions on driving growth through product marketing initiatives.
Preferred capabilities:
- Remarkable attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks easily.
- Ability to get results in a collaborative, fast-paced environment.
- Strong analytics and business acumen, leveraging results to make recommendations for future actions.
- Positive and entrepreneurial-minded team player with an internal drive to hit goals and deadlines.
- Strong collaboration and team building skills.
- A “can-do” attitude, proactive, curious are absolute musts.
What's in it for you?
- Interesting problems to solve
- Competitive comp and benefits including medical, dental, and vision
- Paid Maternity and Paternity Leave
- Wellness benefits including workout from home with our live Virtual Fitness Classes!
- 401k retirement plan with LTK matching contribution
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Virtual Company Happy Hours and Virtual Team Events!
- Disrupting the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees.
rewardStyle is an Equal Opportunity Employer.
