Title: SEO and AppStore Manager, Consumer Marketing
Location: Remote
Reports to: Sr. Director, Growth Marketing
The Role:
The SEO and AppStore Manager, Consumer Marketing for LTK is responsible for improving organic search rankings and maintaining compelling App Store pages. This role will partner with the product teams to identify key value propositions within app releases to market in App Store listings. This role will also partner closely with multiple internal business units to ensure alignment between web content and organic keyword searches, providing recommendations to the content team for development. The SEO manager is responsible for improving organic search rankings to contribute to user acquisition goals.
The ideal candidate is highly organized and can focus on tactical elements while not losing sight of big-picture strategy. The candidate should be creative and have a knack for identifying out-of-the-box creative solutions and be keen at developing and maintaining relationships..
The primary goals of this position are:
- Customer acquisition
- GMV contribution
- Channel health
Key Responsibilities and Accountabilities:
- Own and operate LTK’s SEO efforts and App Store updates in close collaboration with additional business units and team members
- Manage, monitor and update App Store content for LTK apps
- Partner with Product and Marketing team to identify appropriate timing for updates, as well as most compelling content for inclusion
- Complete regular audits of LTK websites, producing and then acting on recommendations to improve organic search performance
- Partner closely with Content team to share insights for content development that align with user search trends and behaviors
- Provide regular recommendations for website improvement, aligning with the goal of improving organic search ranking
- Partner with Principal, Paid Media to align paid search strategy with organic search strategy
- Lead initiatives for best practices for search engine optimization
- Collaborate with counterparts in Brand and Influencer business units for best overall results
Professional Characteristics:
- Great liaison and strong communication skills to bridge gaps between teams.
- Great relationship builder and maintainer, both with internal stakeholders and LTK creators
- Able to guide strategy and change management while managing tactical elements
- Strong entrepreneurial skills with the ability to work independently, translate macro. multi-channel marketing strategies into action, and collaborate to produce results.
- Ability to quickly pivot and shift between priorities without losing focus.
- Strong desire to work in a fast-paced environment with multiple projects.
Requirements:
- Bachelor’s Degree in Business, Marketing or Communications.
- 3-5 years of experience directly managing digital marketing campaigns, directly specializing in search engine optimization at a growth ecommerce/DTC/Retail organization
- Proven track record of successful SEO campaigns and improvement in organic search rankings
- Experience working within MarTech solutions, including analytic tools/dashboards.
- Experience planning, placing and optimizing marketing campaigns.
- Experience analyzing KPIs and producing thoughtful reporting insights.
- Strong analytical background with the ability to measure and mitigate risk while still providing opportunities to innovate.
- Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment.
- Strong collaboration skills.
- Natural bar-raiser; a “can-do” attitude, proactive, curious are absolute musts
What's in it for you?
- Interesting problems to solve
- Competitive comp and benefits including medical, dental, and vision
- Paid Maternity and Paternity Leave
- Wellness benefits including workout from home with our live Virtual Fitness Classes!
- 401k retirement plan with LTK matching contribution
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Virtual Company Happy Hours and Virtual Team Events!
- Disrupting the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees.
rewardStyle is an Equal Opportunity Employer.
