Paid Media Manager, Consumer Marketing

Title: Paid Media Manager, Consumer Marketing

Location: Remote     

Reports to: Principal, Paid Media

The Role:                               

The Paid Media Manager for LTK is responsible for delivering growth and scale specifically through our paid media channels in alignment with the paid media and growth marketing strategy. This role is accountable for consumer acquisition and retention goals as it relates to execution and optimizations of the media plan campaigns, in partnership with the Principal, Paid Media.

The ideal candidate will have a passion for building consumer-facing direct response campaigns and the technology to support them from the ground up, while being a strong self-starter. The candidate should be analytical and possess the ability to build infrastructure to support the development, launch and measurement of paid media campaigns on both an evergreen basis and in conjunction with the annual sales and campaign calendars. 

The primary goals of this position are:

• Media efficiency and effectiveness
• Customer acquisition
• GMV contribution
• Channel health

Key Responsibilities and Accountabilities:

• Own the day-to-day execution and optimizations of all consumer-facing performance paid media efforts within LTK in collaboration with agencies and platform partners
• Build and foster relationships across paid media platforms, agencies and internal teams like content, engineering, MarTech, etc. as it relates to paid media campaigns
• Accountable for reaching marketing goals across all paid media; proven track record with media buys across both offline and online media channels, specifically for performance marketing, developing best practices for optimizations and A/B testing opportunities
• Leverage data and performance analytics to accelerate improvements in overall digital media performance and customer acquisition 
• Drive ROI on consumer marketing specific to paid media; raising paid media insights to the Principal, Paid Media to guide the optimization of the larger media plan
• Maintain paid media flowcharts, budget trackers, creative grids and content calendars specific to media partnership with daily/weekly/monthly campaign reporting
• Simplify and succinctly convey complex information, collaborating within cross-functional teams and media agency to successfully launch campaigns
• Mindful of global rollout and addressing localization needs for advancing adoption

Professional Characteristics:

• Technical expert and predominate subject matter expertise in paid media; experienced in managing media investment strategies and being accountable to strict ROI metrics
• Well-versed in direct paid media buying, media agency management, digital and OOH, search, paid social, customer segmentation acquisition and retention strategies, paid media tagging and trafficking, leveraging analytics tools to develop campaign insights and optimization strategies, etc.
• Strong entrepreneurial skills with the ability to work independently, translate macro multi-channel marketing strategies into action and collaborate to produce results
• Ability to quickly pivot and shift between priorities without losing focus
• Strong desire to work in a fast-paced environment with multiple projects

Requirements:

• Bachelor’s Degree in Business, Marketing, Advertising or Communications
• 3-5 years of experience directly managing paid media and digital marketing campaigns
• Experience working within MarTech solutions, including segmentation tools, buying software, and analytic tools/dashboards
• Deep understanding of paid media strategy, platforms and buying methodologies; able to place and optimize media buys, while building partnerships with key platforms 
• Versed in consumer behavior and using 1st/3rd party data to drive performance; expertise in implementing and optimizing tracking solutions to define customer segments and real-time intent signals
• Rich understanding of data, experienced at running A/B and multivariate testing strategies at scale
• Strong analytical background with the ability to measure and mitigate risk while still providing opportunities to innovate
• Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment
• Strong collaboration skills with the ability to explain complex concepts to other discipline teams with ease
• Responds effectively to complex and ambiguous problems; thriving on the opportunity to own, innovate, create and re-evaluate
• Retail, app technology and B2C experience preferred
• Natural bar-raiser; a “can-do” attitude, proactive, organized and thoughtful are absolute musts