Abl believes every student deserves the opportunity to maximize their potential by making informed and meaningful choices about their lives and futures. Unfortunately, many students aren’t given the same opportunities due to systemic inequities perpetuated by outdated, unresponsive systems. Abl offers advanced, data-driven software and services to help K12 school and district leaders identify and remove those barriers to equity. We currently do this work with some of the country’s largest districts, such as Los Angeles Unified, New York Dept of Education, Portland Public Schools, Denver Public Schools, and the state of Washington.
We are looking to add a talented and resourceful Content Marketing Manager to write and produce various types of content to expand our company’s digital footprint, awareness, and leads. The role will involve a high degree of accountability, creativity, attention to detail, and project management skills, often in collaboration with multiple departments. As a part of the marketing team, you will report directly to our Head of Marketing.
Responsibilities include:
- Create content each month to drive leads, brand awareness, customer acquisition, and/or other important metrics (examples include collateral, email content, blogs, whitepapers, infographics, guides, templates, etc.).
- Own and manage the content marketing plan and editorial calendar
- Produce varied content on an ongoing basis which promotes ABL offerings and attracts site visitors through search, social media, and email subscribers.
- Design and implement campaigns - including engaging text, image, and video content - to align with FAQs, client needs, encourage participation and conversation, as well as position Abl as a thought leader.
- Collaborate with product, marketing, sales, client success, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Collaborate and communicate directly with the product, services, and sales teams to ensure our messaging and positioning evolves to resonate with clients based on in-market learnings. Use expert storytelling to communicate the value and benefits of our solutions in addressing client needs or problems.
- Infuse abl. community stories into broader themes and campaigns by engaging with the school and district leadership to learn their stories, build relationships and represent them inside of abl.
- Successful track record of collaboration across the organization (product management, marketing, sales training, etc.) in developing, implementing, managing multiple simultaneous projects and programs
- Knowledge and expertise in SAAS product management and development.
- Demonstrated ownership of go-to-market product plans, sales training, community management, and best practices.
- Excellent communication and interpersonal skills: empathy, listening, and the ability to deliver meaningful and actionable feedback in all situations.
- Ability to write in a clear, client-focused language while ensuring it is succinct and of a high standard.
- Strong results-orientation combined with excellent judgment, problem-solving skills, and a desire for continuous improvement.
- A team player who shares results learns from experiments and happily tackles big goals.
- Comfortable gathering, analyzing, and synthesizing data from a variety of sources
- Basic graphic design skills or knowledge of design tools such as Canva, Adobe Creative Suites.
- Experience with Salesforce and Pardot is a plus.
- Bachelor’s degree or higher
- Competitive compensation.
- Flexible PTO for our employees to use as needed .
- Stock option plan to give our employees a direct stake in Abl’s success.
- Comprehensive health coverage (medical, dental, vision) subsidized up-to 100%.
- Remote first company with in-person events throughout the year.
- Generous Parental Leave and Adoption Assistance for our growing families.
- Pre-tax benefits including 401k, FSA, and HSA with $1000 towards the account.
- Learning & Development opportunities for further professional training.
Company Culture
Abl employees share a passion for revolutionizing education, whether or not they have prior experience working in the field. We value the diversity of background and thought. We strive to create a safe and supportive environment where trust, communication, creativity, and humility are valued as highly as technical skills. We believe shared ownership builds a more resilient company, and we tackle challenging problems together. If that sounds like your dream work environment, we look forward to hearing from you.
A Note to Candidates
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they check all the boxes listed in a job description. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. We encourage you to apply, even if you don't believe you meet every one of our qualifications described.
